Adblock Plus - Ad Blocker Extension

Adblock Plus is a free browser extension by eyeo GmbH (Germany) that blocks ads on websites. It works on Chrome, Firefox, Edge, Opera, Safari, and Android. The extension is open source under GPLv3.

One thing you should know upfront: Adblock Plus allows certain ads through by default. Their "Acceptable Ads" program lets advertisers pay to have their non-intrusive ads whitelisted. You can turn this off in settings, but it is enabled out of the box.

What it blocks

Once installed, Adblock Plus blocks banner ads, video ads, popups, and pop-unders without any configuration. It uses filter lists maintained by the community. For additional protection, you can add EasyPrivacy (blocks tracking) and Fanboy's Social Blocking List (removes social media buttons) through Settings > Add filter list. You can also write your own filters for specific sites.

Premium features

The paid Premium version adds a cookie consent popup blocker (automatically rejects cookie banners), blocks floating video windows, and removes newsletter signup forms. The free version handles the core ad blocking just fine.

Advantages

  • Free and open source
  • Works across all major browsers
  • Community maintained filter lists
  • Custom filters for specific sites

Drawbacks

  • Acceptable Ads lets some ads through by default - you have to manually disable it
  • uBlock Origin blocks more aggressively and uses less memory
  • Chrome's Manifest V3 limits what ad blockers can do in Chrome and Edge
  • Some websites detect Adblock Plus and refuse to load until you whitelist them

Who it is for

Adblock Plus works for casual users who want ads gone without fiddling with settings. If you care about blocking everything possible, uBlock Origin is the better choice - it uses less memory and has no Acceptable Ads program. Firefox gives ad blockers more power than Chrome due to its extension API, so the browser you use matters.

Frequently Asked Questions

Does Adblock Plus block all ads?
By default, no. Adblock Plus allows non-intrusive ads through its Acceptable Ads program. You can disable this in Settings to block everything, but it is enabled out of the box.
Is Adblock Plus better than uBlock Origin?
uBlock Origin blocks more aggressively, uses less memory, and has no Acceptable Ads program. Most users who compare the two prefer uBlock Origin for stricter ad blocking.
Is Adblock Plus free?
Yes, the core ad blocker is free and open source. A paid Premium version adds extra features like automatic cookie consent rejection and floating video blocking.

Features & How-To Guide

# Feature How to use
1 On-page ad blocking Install from the Chrome Web Store / Firefox Add-ons Click Add to Chrome/Firefox Extension active immediately Blocks banners/popups/video ads without configuration.
2 Complete ad blocking without exceptions Click the ABP icon in the browser toolbar Gear icon (Settings) General tab Uncheck "Allow Acceptable Ads" Now blocks all ads including acceptable ones.
3 Tracking and tracer blocking Settings Advanced tab Filter lists Click Add a new filter list Enter URL: https://easylist.to/easylist/easyprivacy.txt Add Blocks tracking scripts.
4 Cookie banner blocking ABP Premium Settings Premium tab Enable Cookie Consent Blocking Automatically dismisses cookie banners without interaction.
5 Hide selected page element Right-click on an ad/element Block Element Click on the element Adblock Plus highlights it in red Add The element disappears. The filter is saved automatically.
6 Social media button hiding Settings Advanced Filter lists Check "Fanboy's Social Blocking List" from the pre-installed list Hides Facebook Like/Twitter Share/etc. buttons.
7 Disable blocking on selected site Click the ABP icon Toggle next to the site name to OFF Or click "This page" The page is added to exceptions Ads visible on this page only.
8 Custom filter rule creation Settings Advanced My filter list Click the pencil icon Enter a rule (e.g. ||ads.example.com^) Save Filter takes effect immediately.
9 Blocked ads statistics ABP icon in the toolbar The number on the icon shows how many ads have been blocked on the current page Click the icon Detailed statistics of blocked elements.
10 Report filtering issues On the problem page Click the ABP icon Report issue on this page Select the issue type Submit The team updates the filter lists.

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